One-Time Setup vs Monthly Management: Which Is Right for You?
A breakdown of setup vs ongoing management, and which approach makes the most sense for your business.
When starting with paid media, one of the biggest decisions is whether to:
have campaigns built and manage them yourself
or have them managed ongoing
A one-time setup is ideal if you:
want to control campaigns internally
have time to manage ads
are testing paid media
Ongoing management is better if you:
want consistent optimisation
are looking to scale
don’t have time to manage campaigns
Both approaches can work.
The key difference is how quickly campaigns improve.
With ongoing management, campaigns are continuously refined — reducing cost per lead and increasing enquiry volume over time.
For many companies, the best approach is:
start with setup, then move to management once results are proven.